Shake News Roundup: January and February 2021 – Meal Replacement Shakes Shake News Roundup: January and February 2021 – Meal Replacement Shakes

This month GNC announces same-day delivery, plant-based innovators spread their roots and increase their funding, Keto Chow wants you to make keto easier with the “Chow Club”, and BU highlights diets that could help prevent heart failure. Here’s your monthly meal replacement shake news roundup of the latest in diet trends, weight loss, protein, and vitamins and supplements.

Industry News

GNC: Announcement of new same-day delivery with Shipt (Feb 9, 2021)


The retail chain GNC announced a new partnership with Shipt, an American delivery service, that promises to bring same-day delivery of GNC health and wellness products to consumers across the country. The partnership is a way for both companies to expand their reach, and for GNC, shorten the delivery time of those needed items such as vitamins and supplements, protein bars, beauty and skincare products, and fitness equipment. Read the full press release for more details on this partnership. 


KOS: Plant-Based Innovator KOS Spreads Its Roots into New Retailers and Announces New Product Innovations (January 6, 2021)


You can now find plant-based protein company KOS in several new online and in-person retailers including Vitamin Shoppe, Harris-Teeter, H-E-B, Raley’s, Weis Markets, Big Y, NEXCOM, iHerb,,, Lucky Vitamin, Thrive Market, and Vitacost. The brand is also announcing the expansion of its plant-based protein powder line and the launch of new specialty supplements. 2020 has been an exciting year for KOS! Read the full press release for more information about what’s coming next for this brand.


Gainful: Company raises $7.5M for personalized sports nutrition (January 13, 2021)


Gainful, a personalized protein startup, announced in January that it raised $7.5 million in Series A funding. Founders Eric Wu and Jahaan Ansari launched their startup in the hopes of personalizing the often confusing and overwhelming protein powder market. They make their products without artificial colors, flavors, or sweeteners, plus they’re gluten and soy-free. Look out for this start-up as they plan on taking over the subscription protein powder market. Check out the full press release for more details on this start-up. 

Diet Trends

Keto Chow: Company Announces The “Chow Club,” A Monthly Meal Subscription (February 5, 2021)


Keto Chow, known for attempting to “make keto easy”, launches a new monthly subscription box called the “Chow Club.” Through quick, easy meals that support your keto lifestyle, the company aims to spice up your keto diet. Once you subscribe, you choose between a 30-meal or a 60-meal option featuring recipe cards and bonus products. According to co-founder Miriam Bair, the Chow Club is a “fun way to keep your ‘Keto Chow corner’ stocked up.” Read the full press release for more information on how to chow down with this Chow Club. 


Boston University School of Medicine: Plant-based Diets Improve Cardiac Function, Cognitive Health (February 25, 2021)


In the latest research from Boston University School of Medicine, researchers found that eating more plant-based foods while limiting consumption of high saturated fats and animal products could help slow down heart failure and lower your risk of cognitive decline and dementia. The researchers mention the Mediterranean diet (MIND) and Dietary Approaches to Stop Hypertension (DASH) as part of the possible prevention of heart failure. Read the full article to learn more about BU’s latest research. 

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